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Find in diamonds the bright symbol of a new chapter.

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Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

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Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From AU$3,240.56

North Star

North Star

From AU$1,060.61

Half Vogue

Half Vogue

From AU$1,506.72

Delicacy

Delicacy

From AU$1,929.87

Kindrea

Kindrea

From AU$2,548.18

Grace

Grace

From AU$2,344.34

Half Kindrea

Half Kindrea

From AU$1,715.94

Lumina

Lumina

From AU$1,117.56

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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Cupid’s Ideal Lab-Grown

Cupid’s Ideal Lab-Grown

77’s signature cut, now available in laboratory-grown diamonds. Experience the height of symmetry with advanced diamond technology.

SHOP NOW WHAT MAKES THEM UNIQUE?
Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Shop cupid's ideal What Makes Them Ideal?
Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
CUSTOMER REVIEWS
Lumina in Rose Gold

Very nice stud earrings

Very nice stud earrings, delivery time was kept, you were informed about the progress of the order. Only the delivery was a disaster. As always with this parcel service, it was not delivered to the front door, but the package was deposited on the mailbox on the street for everyone to see.

MS, yesterday

Half Lab Grown Vogue in Yellow Gold

Overall great experience

Overall great experience. The rings were impeccable. Their help service available through the website is fast and friendly. You’re updated at every stage of the order (production, polishing, etc) via email. The only thing to note is that it does take between 1month and a half to 2 months to get your order, so not ideal if you’re tight on time.

Mariana Salgueiro, 3 days ago

Soft Court in White Gold

Overall great experience

Overall great experience. The rings were impeccable. Their help service available through the website is fast and friendly. You’re updated at every stage of the order (production, polishing, etc) via email. The only thing to note is that it does take between 1month and a half to 2 months to get your order, so not ideal if you’re tight on time.

Mariana Salgueiro, 3 days ago

Starlight in Yellow Gold

Excellent customer service

Excellent customer service

Ismail, 5 days ago

Asteria Compass in Platinum

Excellent.

Excellent.

RI, 9 days ago

Excellent
1958 reviews on

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Engagement Rings
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Ready To Wear
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Eternity Rings
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Earrings
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Necklaces
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Bracelets
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Cocktail Rings
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Wedding Rings

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