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To New Beginnings

Welcome the new year with a ring.
Custom-craft your next chapter today with expert help.

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Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

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30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From £1,904.56

North Star

North Star

From £652.75

Half Vogue

Half Vogue

From £861.34

Delicacy

Delicacy

From £1,075.55

Kindrea

Kindrea

From £1,489.69

Grace

Grace

From £1,301.87

Half Kindrea

Half Kindrea

From £995.32

Lumina

Lumina

From £675.12

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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The Pearl Collection

The Pearl Collection

Combining timeless elegance with contemporary style, The Pearl Collection explores the play of light and contrast.

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Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Shop cupid's ideal What Makes Them Ideal?
Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
CUSTOMER REVIEWS
Zeta in Yellow Gold

Everything perfect

Everything perfect, both the product that has arrived as well as in the specifications and on time.

Manuel Álvarez Ortiz, yesterday

Ballerina in Platinum

Value for money / choice with no...

Price-performance / selection at no other jeweler as good as at 77 Diamonds - especially as far as price is concerned, because most jewelers still have middlemen: such as blacksmith, draughtsman, etc., which makes the price significantly more expensive than with 77 Diamonds who can offer everything from a single source. Thank you

Jayden Tan Nguyen, yesterday

Soft Court in Platinum

Value for money / choice with no...

Price-performance / selection at no other jeweler as good as at 77 Diamonds - especially as far as price is concerned, because most jewelers still have middlemen: such as blacksmith, draughtsman, etc., which makes the price significantly more expensive than with 77 Diamonds who can offer everything from a single source. Thank you

Jayden Tan Nguyen, yesterday

D-Shape in White Gold

Communication was good

The communication was very good. It was a bit of a difficulty with the delivery of the package via Fedex. I would change the delivery service.

Nataliia Fedchun, 3 days ago

Lumina in Platinum

Excellent choice

Great and friendly service, amazing high quality product, good wait times. I would recommend to anyone

LK, 4 days ago

Excellent
1930 reviews on

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Necklaces
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Bracelets
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Cocktail Rings
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Wedding Rings

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