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Just For You

A love this special deserves a ring to match.
Explore our selection of tailor-made designs, crafted by experts.

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Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

Expert Guidance

Chat with us online, on the phone or book an appointment in one of our showrooms.

30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From £1,734.47

North Star

North Star

From £628.78

Half Vogue

Half Vogue

From £813.25

Delicacy

Delicacy

From £1,051.59

Kindrea

Kindrea

From £1,371.00

Grace

Grace

From £1,277.90

Half Kindrea

Half Kindrea

From £944.70

Lumina

Lumina

From £651.16

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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The Pearl Collection

The Pearl Collection

Combining timeless elegance with contemporary style, The Pearl Collection explores the play of light and contrast.

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Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Shop cupid's ideal What Makes Them Ideal?
Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
CUSTOMER REVIEWS
Contour in Yellow Gold

Go for it

I was initially suspicious of the very low prices, but my feeling was not justified. Very happy with the ring I received, fits my expectations perfectly. I had the size changed twice and the customer service was impeccable, I recommend 1000%

Lydia, 2 days ago

Full Vogue in White Gold

Amazing service and CRM program

Amazing service and CRM program

Dmytro K, 3 days ago

Rosa in Rose Gold

I purchased an engagement ring

I purchased an engagement ring. Looks very beautiful. Customer service and delivery was amazing.

Friend of Ted, 3 days ago

Estella in Yellow Gold

Efficient and transparent

The process is easy, the communication is efficient, and the product is delivered on time.

Hamid Alberto Abud Russell, 4 days ago

Aria in Platinum

Consistently good

Chose an engagement ring for my girlfriend. Met Lola on two occasions and had contact throughout the process. She was helpful, nice and answered emails quickly. There were many choices and had many questions but and with a little help and some searching on 77D's website, a diamond and a ring were chosen. 77D kept the estimated time for delivery. Delivered to selected address via FedEx. Delivery took about 5 weeks. The ring was adjusted down in size after the proposal as it was slightly large. Dropped off on a Monday and picked up again the following week, quickly and smoothly. The ring was very nice - Aria. Recommend!

Alexander, 5 days ago

Excellent
1856 reviews on

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Cocktail Rings
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Wedding Rings

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