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To New Beginnings

Welcome the new year with a ring.
Custom-craft your next chapter today with expert help.

Shop Engagement Rings Shop Diamond Jewellery

Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

Expert Guidance

Chat with us online, on the phone or book an appointment in one of our showrooms.

30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From £1,765.88

North Star

North Star

From £610.08

Half Vogue

Half Vogue

From £839.05

Delicacy

Delicacy

From £1,056.70

Kindrea

Kindrea

From £1,392.47

Grace

Grace

From £1,264.77

Half Kindrea

Half Kindrea

From £971.86

Lumina

Lumina

From £642.90

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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The Pearl Collection

The Pearl Collection

Combining timeless elegance with contemporary style, The Pearl Collection explores the play of light and contrast.

Shop The Collection
Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Shop cupid's ideal What Makes Them Ideal?
Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

Discover Bespoke
Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

Discover Our Showrooms
Discover Our Showrooms
CUSTOMER REVIEWS
Meissa in Yellow Gold

Great customer service, highly recommended!

Great customer service. The order been prepared and delivered in very good time metter. Only suggestion is to not use FedEx as international delivery operator - too long waiting time and terreble customer support.

DK, today

Asteria Compass in Platinum

It was a very positive experience

It was a very positive experience. From the order to the delivery, everything went wonderfully, and the customer service showed effort and dedication in finding solutions for everything. I 100% recommend it.

Bogdan, today

Chloe in Yellow Gold

Second to none

77 Diamonds are amazing, and the latest addition to my wife's collection (engagement, wedding and eternity rings, pendant and now ear studs) is perfect. The diamonds are beautiful and the settings exquisite. The customer service and communications are second to none.

IAN JOHNSON, today

Akinia Natural Diamonds in White Gold

working with customers

the company responds quickly to the buyer's request and helps resolve questions, provides additional explanations and assistance with payment

Sofiia Kafka, today

Medici in White Gold

Would use again

Tarek Alawiye Was great I asked for an item before before a certain date and he organised it and kept me in the loop every step great service.

Mr Seth Lambert, today

Excellent
1917 reviews on

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Engagement Rings
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Ready To Wear
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Eternity Rings
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Earrings
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Necklaces
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Bracelets
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Cocktail Rings
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Wedding Rings

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