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Just For You

A love this special deserves a ring to match.
Explore our selection of tailor-made designs, crafted by experts.

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Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

Expert Guidance

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30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From £1,647.66

North Star

North Star

From £657.48

Half Vogue

Half Vogue

From £767.35

Delicacy

Delicacy

From £990.77

Kindrea

Kindrea

From £1,292.60

Grace

Grace

From £1,152.31

Half Kindrea

Half Kindrea

From £862.33

Lumina

Lumina

From £690.31

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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The Pearl Collection

The Pearl Collection

Combining timeless elegance with contemporary style, The Pearl Collection explores the play of light and contrast.

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Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Shop cupid's ideal What Makes Them Ideal?
Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
CUSTOMER REVIEWS
Delicacy in Yellow Gold

Great support and ring offers

I felt supported from the beginning by Mrs. Nouf. She was very polite and helpful while picking the right ring for the occasion! It was a great experience.

Mario Samson, yesterday

Half Lab Grown Vogue in White Gold

As ever

As always, the quality is there. Well done!

yassine besbes, yesterday

Pirouette in Platinum

I ordered an Engagemnt Ring from 77…

I ordered an Engagemnt Ring from 77 Diamonds. The ring was amazing and delivery was faster than expected. Shout out to the wonderful customer care Team for there prompt replies and positively answering all my requests. All in all, highly recommended.

Ahmed , 2 days ago

Soft Court in Platinum

77 diamonds were great made the rings…

77 diamonds were great made the rings faster than the indicated time and updates along the process where great Out of 77 control but Royal Mail were awful guaranteed 1pm delivery Thursday finally I went to pick them up on the following Tuesday total bad service but again this doesn’t reflect this review as 77 were great

Customer, 3 days ago

Regent Princess in Platinum

Amazing customer service following two…

Amazing customer service following two purchases. For the second purchase they provided honest advice and did not lead me just to the most expensive item. They also understood my tight delivery requirements and delivered on time as promised. I couldn’t recommend them enough!

Calum , 3 days ago

Excellent
1835 reviews on

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Cocktail Rings
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Wedding Rings

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