Design your jewellery in 3 simple steps and our experts will custom-craft it for you.
Chat with us online, on the phone or book an appointment in one of our showrooms.
Return your item in under 30 days, or have your ring resized for the perfect fit.
Explore our collection of independently certified and conflict-free diamonds.

Find the perfect gem in our sparkling selection of certified diamonds, and refine your search by carat, colour, clarity and cut.
Shop Diamonds
Discover nature's most vibrant colours in our selection of independently graded and certified gemstones, with proof of origin.
Shop Gemstones
77’s signature cut, now available in laboratory-grown diamonds. Experience the height of symmetry with advanced diamond technology.
Shop NowWHAT MAKES THEM UNIQUE?
Created by 77 — for an ideal that matches the strength of your love. Specially selected by our in-house team of experts, discover a cut that reflects the very best in diamonds.
Shop cupid's idealWhat Makes Them Ideal?Whether you need help picking out the perfect engagement ring or are simply looking for general advice, our jewellery specialists are here to assist you.