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Reflections of You

See your moment echoed through a diamond's facets.
Now with up to 27% off.

Shop Engagement Rings Shop Diamond Jewellery

Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

Expert Guidance

Chat with us online, on the phone or book an appointment in one of our showrooms.

30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From £ 1,945.98 £1,769.29

North Star

North Star

From £ 593.71 £481.76

Half Vogue

Half Vogue

From £ 860.53 £774.47

Delicacy

Delicacy

From £ 1,397.42 £1,275.59

Kindrea

Kindrea

From £ 1,575.31 £1,435.69

Grace

Grace

From £ 1,679.00 £1,529.01

Half Kindrea

Half Kindrea

From £ 1,104.47 £994.02

Lumina

Lumina

From £ 708.32 £644.81

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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Cupid’s Ideal Lab-Grown

Cupid’s Ideal Lab-Grown

77’s signature cut, now available in laboratory-grown diamonds. Experience the height of symmetry with advanced diamond technology.

SHOP NOW WHAT MAKES THEM UNIQUE?
Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Shop cupid's ideal What Makes Them Ideal?
Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
CUSTOMER REVIEWS
Asteria Compass in Platinum

Engagement Ring

Quality piece. Made to specification requested. Highly recommend this company.

Stevie, today

Half Vogue in Platinum

An ok service

I had an excellent service when I came to your showroom to choose my ring, but when I picked the ring up I was disappointed, it was here is your ring and sign here, considering I had spent a lot of money.

Amanda Stubbs, yesterday

Lumina in Yellow Gold

Friendly and competent interaction

Friendly and competent interaction

Gerrit Lausterer, yesterday

Florence in White Gold

The order arrived earlier than…

The order arrived earlier than expected. The ring was beautifully made, with the stones well attached and very well polished. I would recommend 77 diamonds to my friends. Will definetely order again if given the opportunity.

David, 5 days ago

Delicacy in Yellow Gold

Ordered in the middle of July and it…

Ordered in the middle of July and it arrived something like 40 days later. The ring is beautiful!

Andrea, 6 days ago

Excellent
2134 reviews on

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