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The Sunshine Edit

Find your summer glow with handcrafted diamond rings.

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Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

Expert Guidance

Chat with us online, on the phone or book an appointment in one of our showrooms.

30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From £1,796.10

North Star

North Star

From £605.22

Half Vogue

Half Vogue

From £769.03

Delicacy

Delicacy

From £1,233.24

Kindrea

Kindrea

From £1,434.27

Grace

Grace

From £1,441.76

Half Kindrea

Half Kindrea

From £999.87

Lumina

Lumina

From £627.60

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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Cupid’s Ideal Lab-Grown

Cupid’s Ideal Lab-Grown

77’s signature cut, now available in laboratory-grown diamonds. Experience the height of symmetry with advanced diamond technology.

SHOP NOW WHAT MAKES THEM UNIQUE?
Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Shop cupid's ideal What Makes Them Ideal?
Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
CUSTOMER REVIEWS
Muse in White Gold

Everything was smooth and great.

Everything was smooth and great. Customer service is excellent, the ring is amazing and I would totally recommend 77 to everyone. Bijux is the best !

Michele Manca, today

Grace in Platinum

happy customer

i really happy with my purchase. thank you so much.

Dark_Matter, 2 days ago

Delicacy in White Gold

Seriousness in the staff

Seriousness in the staff, Seriousness in the delivery The only thing I didn't like because you don't say that delivery takes 6 weeks

Vincenzo Di Rocco, 3 days ago

Barcelona in Yellow Gold

Excellent quality ring

Excellent quality ring, very happy with the product and the service

Duncan Graham, 4 days ago

Iris in Platinum

Outstanding Experience

I had a wonderful experience purchasing an engagement ring from 77 Diamonds. From initially scoping ring options to re-sizing my purchased ring, every aspect of the process was seamless. I really appreciated Aggie's expertise and her support in finding the perfect ring to match my needs. In addition to providing excellent service, 77 Diamonds guarantees value for money. I would wholeheartedly recommend their service.

Liam, 6 days ago

Excellent
2093 reviews on

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