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Your Precious Memories, Expertly Crafted.

A celebration of a new achievement, a sign of friendship and affection, the promise of a life shared together… Fine jewellery may symbolise many things, but it will always have one true purpose: the crystallisation of a passing moment, so that it may last forever.

At 77 Diamonds, we know that your jewellery is more than a simple object—it is a symbol of profound love. In order to create a jewel that faithfully fits your narrative, we offer a personalised service that enables you to design your item from a single diamond or setting. With showrooms based in the UK and Germany, our team of experts will offer all the advice you need to help find the perfect jewel.

Once you have decided on a design, our master jewellers will then craft your item to your desired specifications. Based in the heart of London’s luxury quarter, Mayfair, they will create a piece that is unique to you, one that you can cherish and pass down through generations.

Black Friday Sale Now On

Make bigger savings this Black Friday with up to 30% off diamond and gemstone jewellery.

We’re still open! You can find us online through our virtual consultations and still have your jewellery made-to-order in our workshops.

Learn More
Diamonds
Browse the world’s largest collection of loose diamonds, all ethically sourced and certified by a leading grading organisation.
Shop diamonds
Gemstones
Discover nature’s most vibrant colours in our selection of loose gemstones, all responsibly sourced and with proof of origin.
Shop Gemstones
Bespoke Jewellery

For your jewellery to tell a story, sometimes it’s best you inspire the narrative. Craft your vision into reality through our outstanding bespoke service.

Visit Our Showrooms
Whether you need help picking out the perfect engagement ring or are simply looking for general advice, our expert jewellery consultants are here to assist you.

Please note that our London and Manchester showrooms are closed following government regulations.

Online Consultations
You can now meet with one of our specialists online for personalised guidance on your fine jewellery purchase. Our experts will advise you on a wide range of topics, from diamond options to engagement ring types, to help you find the ideal jewel.

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