Handcrafted Designs
Design your jewellery in 3 simple steps and our experts will custom-craft it for you.
Expert Guidance
Chat with us online, on the phone or book an appointment in one of our showrooms.
Easy Returns & Resizing
Return your item in under 30 days, or have it resized for free in under 60 days.
Sourcing With Care
Explore our collection of independently certified and conflict-free diamonds.
The 77 Signature
All our designs are created in-house by a team of expert jewellers.
Diamonds
Find the stone of their dreams in one of the world's largest selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.
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Gemstones
Discover nature's most vibrant colours in our selection of independently graded and certified gemstones, with proof of origin.
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Cupid’s Ideal Lab-Grown
77’s signature cut, now available in laboratory-grown diamonds. Experience the height of symmetry with advanced diamond technology.
Shop NowWHAT MAKES THEM UNIQUE?
Cupid’s Ideal Diamonds
Created by 77 — for an ideal that matches the strength of your love. Specially selected by our in-house team of experts, discover a cut that reflects the very best in diamonds.
Shop cupid's idealWhat Makes Them Ideal?
Visit our Showrooms
Whether you need help picking out the perfect engagement ring or are simply looking for general advice, our jewellery specialists are here to assist you.
