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Delivery & Returns

Order Delivery

When you have placed your order, the exciting part of making your jewellery begins. Once completed, we will contact you to inform you that the item is ready for dispatch


Do you offer free delivery?

Yes, we offer free worldwide shipping on all orders.

How long does my order take?

Classic styles displayed on our website are normally delivered within 15 - 20 working day. More complex items such as eternity rings, bespoke items and vintage jewellery can take up to 30 working days. Loose diamonds can be delivered within 7 working days.

Can I have my item sooner than this?

In many cases we can meet shorter urgent deadlines, please just contact us and ask about the specific item you want to order.

How is the item delivered?

All our items are delivered in discrete shipment packaging (Royal Mail for UK and FedEx for non-UK delivery) with no indication of what is inside. Return address is listed as "Seventy Seven London" for insurance purposes. However, international orders that cross country borders comply with local rules about declaration of value. The actual jewellery is contained in a luxurious gift box with protective outer packaging.


All items shipped within the UK are delivered via Royal Mail Special Delivery*, fully insured.

Our global orders are delivered via FedEx*, again fully insured until they have been delivered to you.

Can you ship to another address?

Yes we can ship to an alternative delivery address, but we will need some additional forms of identification and proof of address if the payment was made by a debit or credit card.

Can I collect my item?

Orders can be collected from our London showroom, as long as this has been agreed with the sales team (see contact us). The person collecting must be the person who paid for the goods and must be able to prove their identity.

VAT Payable And UK Tax Free

UK and EU Orders (EU Clients):

Customers based in the EU will be subject to the local VAT rate of their country. VAT is not included at checkout but charged once the item is transferred to a FedEx shipping agent. Import duties may be charged on certain items, however, the grand majority of our items are duty free. In the rare event that import duties are charged, 77 Diamonds commits to refunding these in full.

International Orders (Non EU Clients):

Overseas customers who reside outside the EU may have to pay tax and import duties on their item once it enters their country. Please contact your local customs office for further information.

BFPO Address based outside EU

If your BFPO address is outside the EU, your VAT is eligible for refund and this refund will be processed upon our checking the details of your BFPO address against the British Forces list at https://www.gov.uk/bfpo/find-a-bfpo-number

Channel Island Orders

Customers from the Channel Islands (including Jersey, Guernsey, Alderney and Sark) are eligible for tax free shopping when purchasing from 77 Diamonds. All orders will be shipped directly with Royal Mail Special Delivery and will be exempt from UK VAT. For further information contact our sales team on +44 203 540 1477.

BFPO Addresses Based within the EU

All BFPO order totals for delivery within the EU will still include VAT, as will your payment. If you qualify for VAT free purchasing the VAT will be refunded.

Before we can issue a VAT refund for an order dispatched to a BFPO address which is within the EU, UK VAT legislation requires us to obtain a "certificate of entitlement" confirming that the items have been dispatched to, and received by a qualifying body or person as set out in paragraph 14.4 of HM Revenue and Customs Notice 725 dated January 2014. 77 Diamonds will accept a copy of the order receipt which was dispatched with the item(s), signed and stamped by the head or acting head of the embassy, high commission, consulate, visiting force contingent or international organisation, with evidence of the official status of the signatory.

For goods which are dispatched to BFPO customers in Cyprus or Germany 77 Diamonds requires a certificate from the person placing the order, uniquely identifying the supply for which relief is claimed, and claiming entitlement as follows:

  • for British forces in Cyprus - under Article 14(1)(g) of EC Council Directive 77/388/EEC, or
  • for a visiting force in Germany - under Article 15(10) of EC Council Directive 77/388/EEC.


77 Diamonds requires this certificate in accordance with Section 14 of HM Revenue and Customs Notice 725 dated January 2014. If this certificate isn't supplied, 77 Diamonds can't make a refund. Please send the stamped receipt or certificate, quoting all the qualifying order numbers for which VAT has not been refunded to:

Accounts Department
77 Diamonds Limited,
3 Hanover Square
United Kingdom"

Alternatively, you can e-mail this information in PDF format, to accounting@77diamonds.com. You'll need to contact us within 3 months of the time of the supply of goods.

30 Day Return Policy

Orders purchased can be returned within 30 days for a full refund. For full details, see below our Terms and Conditions (4. Returns and Substitutions.)

To receive full instruction how to return your order, please contact us on +44 203 540 1477 or email returns@77diamonds.com.

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