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Made For Love

Custom-craft your perfect moment,
now with up to 25% off.

Design Your Ring

Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

Expert Guidance

Chat with us online, on the phone or book an appointment in one of our showrooms.

30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From £1,605.52

North Star

North Star

From £645.95

Half Vogue

Half Vogue

From £753.37

Delicacy

Delicacy

From £966.44

Kindrea

Kindrea

From £1,256.04

Grace

Grace

From £1,146.23

Half Kindrea

Half Kindrea

From £848.30

Lumina

Lumina

From £668.32

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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The Pearl Collection

The Pearl Collection

Combining timeless elegance with contemporary style, The Pearl Collection explores the play of light and contrast.

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Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Shop cupid's ideal What Makes Them Ideal?
Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

Discover Bespoke
Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
CUSTOMER REVIEWS
Delicacy in White Gold

Excellent communication from start to…

Excellent communication from start to finish, beautiful presentation and excellent product

ANDREW FINDLAY, 2 days ago

Valencia in Yellow Gold

Excellent Customer Service

The staff were very helpful and supportive through the entire process. They always answered my questions thoroughly and made sure that everything was on track with my ring.

Jon, 3 days ago

Aria in Yellow Gold

Perfect Experience

The quality and the result of the purchased ring was really high! Really good experience

Alessio, 3 days ago

1477 Vintage in Platinum

Very nice customer support

Very nice customer support. Although there was little choice, we were shown our top 3 via video call and showed a variation of diamond sizes. Ring looks like in the photo/video. We can highly recommend it

Edris Taheery, 4 days ago

Imperia in Platinum

Perfect Ring

Great selection of diamonds and designs. I love that you can build your own ring. Fantastic customer service. Highly recommend.

Lia Verlander, 4 days ago

Excellent
1805 reviews on

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