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To New Beginnings

Welcome the new year with a ring.
Custom-craft your next chapter today with expert help.

Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

Expert Guidance

Chat with us online, on the phone or book an appointment in one of our showrooms.

30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

Shop Diamonds
Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

Shop Gemstones
The Pearl Collection

The Pearl Collection

Combining timeless elegance with contemporary style, The Pearl Collection explores the play of light and contrast.

Shop The Collection
Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

Discover Bespoke
Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

Discover Our Showrooms
Discover Our Showrooms
CUSTOMER REVIEWS
D-Shape in White Gold

Communication was good

The communication was very good. It was a bit of a difficulty with the delivery of the package via Fedex. I would change the delivery service.

Nataliia Fedchun, today

Lumina in Platinum

Excellent choice

Great and friendly service, amazing high quality product, good wait times. I would recommend to anyone

LK, yesterday

Delicacy in Yellow Gold

Quick and responsive

Quick response when asked for quick delivery and package was delivered well before I expected. Good job.

Paweł, 2 days ago

Bellatrix in White Gold

Very flexible and helpful employees

Very flexible and helpful employees. I appreciated the knowledge of the employees. They are highly recommended.

Ema, 4 days ago

Ascot in Yellow Gold

Everything was great

Great customer service, wonderful product and quicker delivery than initially estimated. I am super happy & hopefully, will buy jewellery @77D again soon :-)

Julie Mukherjee, 6 days ago

Excellent
1927 reviews on

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