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Reflections of You

See your moment echoed through a diamond's facets.

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Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

Expert Guidance

Chat with us online, on the phone or book an appointment in one of our showrooms.

30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From £1,820.09

North Star

North Star

From £624.71

Half Vogue

Half Vogue

From £871.09

Delicacy

Delicacy

From £1,232.45

Kindrea

Kindrea

From £1,455.56

Grace

Grace

From £1,427.25

Half Kindrea

Half Kindrea

From £996.65

Lumina

Lumina

From £657.53

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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Cupid’s Ideal Lab-Grown

Cupid’s Ideal Lab-Grown

77’s signature cut, now available in laboratory-grown diamonds. Experience the height of symmetry with advanced diamond technology.

SHOP NOW WHAT MAKES THEM UNIQUE?
Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Shop cupid's ideal What Makes Them Ideal?
Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
CUSTOMER REVIEWS
Principessa in White Gold

really good shop for diamonds and…

really good shop for diamonds and rings, realy good assistance from whatsapp and mail diamond certificated and all written as expected fantastic value for money

Livio, today

Half Kindrea in White Gold

Great help found exactly what we were…

Great help found exactly what we were looking for. Customer service was on point.

Mr Wickham, yesterday

Delicacy in White Gold

A Perfect Engagement Ring and an Unforgettable Experience

I purchased a diamond engagement ring and the experience was simply perfect. The quality of the diamond is exceptional, brilliant and carefully cut, just as I imagined it for my future wife. The customer service was always available and attentive, accompanying me professionally at every stage of the purchase. I really appreciated the ability to customize the ring design. Shipping was quick and safe, with elegant and discreet packaging. Seeing her reaction when she opened the box was an unforgettable moment. The quality-price ratio is excellent, especially considering the diamond certification. I highly recommend 77 Diamonds to anyone looking for something truly special. It's a purchase I would make again without hesitation. Thank you very much for helping to make this moment unique.

Maurizio Caglio, 2 days ago

1477 Vintage in White Gold

Great service

The price was great, the customer service was polite and very helpful and when requested they allowed an extra 30 days free alteration. Would recommend to family and friends

Chris Shaw, 3 days ago

Hampstead in Yellow Gold

serious company

serious company, product as requested, long processing times (about 2 months from the order)

VINCENZO, 4 days ago

Excellent
2005 reviews on

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Earrings
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Necklaces
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Bracelets
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Cocktail Rings
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Wedding Rings

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