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To New Beginnings

Welcome the new year with a ring.
Custom-craft your next chapter today with expert help.

Shop Engagement Rings Shop Diamond Jewellery

Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

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30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From £1,781.19

North Star

North Star

From £612.24

Half Vogue

Half Vogue

From £847.50

Delicacy

Delicacy

From £1,068.09

Kindrea

Kindrea

From £1,404.54

Grace

Grace

From £1,276.17

Half Kindrea

Half Kindrea

From £980.76

Lumina

Lumina

From £645.06

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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The Pearl Collection

The Pearl Collection

Combining timeless elegance with contemporary style, The Pearl Collection explores the play of light and contrast.

Shop The Collection
Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Shop cupid's ideal What Makes Them Ideal?
Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

Discover Bespoke
Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
CUSTOMER REVIEWS
Delicacy in Platinum

Very easy process

Very easy process. Built my girlfriend an engagement ring but I’d left it later than I should and didn’t have the 5 weeks it would take. I was directed to some rings which are pre built and found one which was ideal! When it turned up it was beautiful and my girlfriend was delighted. Thank you.

Oliver Brown, 2 days ago

Lumina in Yellow Gold

Good support

Good support

Frederic Huber, 2 days ago

Duchess in White Gold

Amazing Team

Just the people itself meaning the staffs there the crew at 77 diamonds especially Valerie she was the most amazing,sweetest,professional person I’ve ever met she was always there for me with all the questions even tho I was abit worried she always made sure that I stay positive and she was always just Professional and made sure I was comfortable.I was truly blessed to have met 77 diamonds you’re all amazing and the rings and other accessories that you offer is beyond amazing and so beautiful I’m forever grateful and can’t wait to buy more of your products in the future because I have a wedding ring to be bought soon 😁😁😁Thanks you very much again!!!

Dwayne Reddy, 2 days ago

Aria in Platinum

Good customer service

The attention and guidance. Good craftsmanship.

Matias, 2 days ago

Pirouette in Rose Gold

Perfect experience

Perfect experience. Costimer Service is really caring and always available. The ring I purchased is just perfect. I’m really happy i chose 77diamonds.

Toni, 2 days ago

Excellent
1910 reviews on

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Necklaces
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Cocktail Rings
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Wedding Rings

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