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Season's Sparkle

Holidays are for celebrating those you love. Begin your new chapter with a custom-made ring.

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Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

Expert Guidance

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30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From £1,789.52

North Star

North Star

From £641.42

Half Vogue

Half Vogue

From £840.47

Delicacy

Delicacy

From £1,064.23

Kindrea

Kindrea

From £1,415.56

Grace

Grace

From £1,290.54

Half Kindrea

Half Kindrea

From £973.36

Lumina

Lumina

From £663.80

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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The Pearl Collection

The Pearl Collection

Combining timeless elegance with contemporary style, The Pearl Collection explores the play of light and contrast.

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Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Shop cupid's ideal What Makes Them Ideal?
Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
CUSTOMER REVIEWS
Aurora Half in Platinum

Wonderful experience, from A to Z!

Experience 10/10 for the purchase of wedding rings and eternity rings. I really appreciated the responsiveness of the sales department, excellent advice and explanations during the meeting in Geneva. Very nice creations at an interesting price, very correct manufacturing time (a few weeks), presentation, packaging, documents/certificates 10/10. I recommend and will not hesitate to turn to this brand again for a future purchase.

Aude, 4 days ago

Regent Asscher Lab Grown in Platinum

Wonderful experience, from A to Z!

Experience 10/10 for the purchase of wedding rings and eternity rings. I really appreciated the responsiveness of the sales department, excellent advice and explanations during the meeting in Geneva. Very nice creations at an interesting price, very correct manufacturing time (a few weeks), presentation, packaging, documents/certificates 10/10. I recommend and will not hesitate to turn to this brand again for a future purchase.

Aude, 4 days ago

Principessa in White Gold

The ring was even better as expected

The ring was even better as expected! Totally fell in love with him! attentive customer service!

Yana S, 5 days ago

Paloma Engagement Ring in Yellow Gold

Absolutely love my ring

Absolutely love my ring! Massive thanks to Sophie for being so helpful. The ring is exactly want I was looking for.

customer, 5 days ago

Hampstead in White Gold

Advice was great and the... Trustworthy and very good

Advice was great and the completion / delivery as punctual as agreed.

Klaus B., 6 days ago

Excellent
1892 reviews on

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Necklaces
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Bracelets
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Cocktail Rings
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Wedding Rings

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