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Reflections of You

See your moment echoed through a diamond's facets.

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Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

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30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From £1,831.09

North Star

North Star

From £602.24

Half Vogue

Half Vogue

From £889.13

Delicacy

Delicacy

From £1,239.71

Kindrea

Kindrea

From £1,465.77

Grace

Grace

From £1,452.50

Half Kindrea

Half Kindrea

From £1,018.47

Lumina

Lumina

From £635.06

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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Cupid’s Ideal Lab-Grown

Cupid’s Ideal Lab-Grown

77’s signature cut, now available in laboratory-grown diamonds. Experience the height of symmetry with advanced diamond technology.

SHOP NOW WHAT MAKES THEM UNIQUE?
Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Shop cupid's ideal What Makes Them Ideal?
Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
CUSTOMER REVIEWS
Chloe in Platinum

Great experience

Hello! The experience was great. Loved the package. Ordering was very easy. Really loved the fact that got a discount at the very end. I am defenitely going to order an eternity ring.

Ella Tatti, today

Contour in Yellow Gold

Exceptional diamond ring

I decided to buy a ring on 77diamonds and I really enjoyed it. The experience in the space in Milan was super positive, thanks also to Giorgia who was very kind and followed me with great attention, helping me to choose without ever making me feel pressed. There was a minor issue with the payment, but the customer support was quick and very helpful in resolving it, so everything settled down without stress. Overall, great service and knowledgeable people. Advised!

Walker, 2 days ago

Starlight in Yellow Gold

Very good communication and good...

Very good communication and good service. Ring fitting was accepted easily and free of charge.

Anonym, 3 days ago

Principessa in White Gold

really good shop for diamonds and…

really good shop for diamonds and rings, realy good assistance from whatsapp and mail diamond certificated and all written as expected fantastic value for money

Livio, 9 days ago

Half Kindrea in White Gold

Great help found exactly what we were…

Great help found exactly what we were looking for. Customer service was on point.

Mr Wickham, 9 days ago

Excellent
2008 reviews on

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Earrings
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Necklaces
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Bracelets
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Cocktail Rings
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Wedding Rings

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