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Reflections of You

See your moment echoed through a diamond's facets.
Enjoy up to 27% off your order – limited time only.

Shop Engagement Rings Shop Diamond Jewellery

Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

Expert Guidance

Chat with us online, on the phone or book an appointment in one of our showrooms.

30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From kr 26 286,18 kr23 949,32

North Star

North Star

From kr 8 738,88 kr8 040,32

Half Vogue

Half Vogue

From kr 12 164,18 kr10 947,76

Delicacy

Delicacy

From kr 16 577,29 kr15 211,31

Kindrea

Kindrea

From kr 20 680,08 kr18 903,82

Grace

Grace

From kr 18 996,53 kr17 388,63

Half Kindrea

Half Kindrea

From kr 13 883,23 kr12 494,91

Lumina

Lumina

From kr 9 199,68 kr8 445,82

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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Cupid’s Ideal Lab-Grown

Cupid’s Ideal Lab-Grown

77’s signature cut, now available in laboratory-grown diamonds. Experience the height of symmetry with advanced diamond technology.

SHOP NOW WHAT MAKES THEM UNIQUE?
Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Shop cupid's ideal What Makes Them Ideal?
Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
CUSTOMER REVIEWS
Paloma Engagement Ring in Yellow Gold

Perfect

Top from A to Z whether for the first date or the ones after. Alex made himself available and was there to answer all our questions, it was a pleasure to choose our rings. And the engagement and eternity rings received are magnificent (barely 6 weeks very correct in view of the service). I recommend!

Rojda, yesterday

Dauphin in Platinum

Smooth order

Helpful customer service(had some problem with account not updating) Otherwise just a smooth order, no issues, arrived slightly before estimate.

Erik, yesterday

Half Eva in Rose Gold

Great service from Fanni Ethey and very…

Great service from Fanni Ethey and very pleased with my beautiful ring

Sofie Strömberg Pakalén, 2 days ago

Delicacy in Yellow Gold

Quality top, customer service good

Gladly again !

LTD, 2 days ago

Delphine Eternity Ring in White Gold

A great experience

The staff were very helpful going through any questions we had before meeting as well as on the day itself. This is the fourth time we have purchased here and will continue to do so for any future special occasions.

Niall S, 2 days ago

Excellent
1993 reviews on

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Engagement Rings
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Ready To Wear
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Eternity Rings
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Earrings
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Necklaces
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Bracelets
Lifestyle photo of Cocktail Rings

Cocktail Rings
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Wedding Rings

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