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Black Friday

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Experience the height of craftsmanship with custom-made jewellery.

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Handcrafted Designs

Design your jewellery in 3 simple steps and our experts will custom-craft it for you.

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30 Day Returns

Return your item in under 30 days, or request a resize for the perfect fit.

Sourcing With Care

Explore our collection of independently certified and conflict-free diamonds.

The 77 Signature

Discover iconic designs by our in-house team of master jewellers.
Aphrodite

Aphrodite

From £ 1,796.22 £1,608.90

North Star

North Star

From £ 659.72 £600.29

Half Vogue

Half Vogue

From £ 833.03 £745.56

Delicacy

Delicacy

From £ 1,082.53 £963.90

Kindrea

Kindrea

From £ 1,425.13 £1,282.34

Grace

Grace

From £ 1,308.84 £1,180.00

Half Kindrea

Half Kindrea

From £ 965.52 £864.14

Lumina

Lumina

From £ 682.10 £619.53

Diamonds

Diamonds

Find the stone of their dreams in our selection of certificated diamonds, and refine your search by carat, cut, clarity and colour.

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Gemstones

Gemstones

Discover nature’s most vibrant colours in our selection of independently graded and certificated gemstones, complete with proof of origin.

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The Pearl Collection

The Pearl Collection

Combining timeless elegance with contemporary style, The Pearl Collection explores the play of light and contrast.

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Cupid’s Ideal Diamonds

Cupid’s Ideal Diamonds

77’s collection of the highest calibre diamonds in the market, carefully selected by our in-house experts to mirror the integrity of your love. Discover the symmetry of beauty at its rarest.

Shop cupid's ideal What Makes Them Ideal?
Bespoke Jewellery

Bespoke Jewellery

A private commission is the ultimate gesture. Work with our in-house specialists to turn your vision into a one-of-a-kind, truly inimitable piece.

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Our Showrooms

Visit our Showrooms

For advice on engagement rings and beyond, our jewellery specialists are ready to guide you every step of the way.

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Discover Our Showrooms
CUSTOMER REVIEWS
Thea Engagement Ring in White Gold

Choosing and designing the perfect engagement ring

Easy to choose and design a bespoke engagement ring. Fantastic filters to select a specific diamond. Straightforward ordering and payment process.

Matthew Bradley, today

Pirouette in White Gold

Very good, and good price

Very well. It took a while... but they brought the date forward. The quality and price, great

Oscar, 2 days ago

Lumina in White Gold

Everything is fine

Great quality, perfect execution, delivery within the scheduled time, very short transport time Everything was very professional and well organized. The product meets my expectations in every dog at a reasonable price.

Irmgard, 2 days ago

Soft Court in Yellow Gold

Many thanks

Excellent service and premium craftsmanship!

Balazs Toth, 2 days ago

1477 Classic in White Gold

Amazing service

Everything is perfect.

Oleksii, 2 days ago

Excellent
1878 reviews on

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Necklaces
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Bracelets
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Cocktail Rings
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Wedding Rings

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